Have you ever wondered why Subaru is different from the rest? It's in our history. We are the automotive division of Subaru Corporation (formerly known as Fuji Heavy Industries Ltd.), a multifaceted transport equipment manufacturer. Subaru Corporation develops a range of innovative products based on reliable technology in various and diversified areas such as automobiles, aerospace, bus manufacturing, house prefabricating, industrial products, transportation and ecology systems.
As a group, Subaru Corporation's approach towards technology is unique. It involves creativity, freethinking, flexibility and enthusiasm. This approach also applies to Subaru. We have evolved into one of the most recognised car brands for its engineering, design, functionality, safety and quality by various motoring organisations around the world. Our models have been known to be "driver's" cars offering superb handling because of its All-Wheel Drive technology built into every model.
The origin of the Subaru name and logo dates back in the 1950s when the first president of Subaru Corporation (formerly known as Fuji Heavy Industries Ltd.), Kenji Kita, stated "Japanese cars should have Japanese names." Mr. Kita was ardent about producing passenger cars and in 1954 the company produced its first passenger prototype, the P-1.
After several name proposals, Mr. Kita gave the car a beautiful Japanese name that he had been quietly cherishing in his heart – Subaru.
Subaru is the name of a star cluster in the Taurus constellation. Six of its stars are visible to the naked eye, but about 250 bluish stars can be seen if one uses a telescope.
In the West, the cluster is called Pleiades, in China, Mao, and in Japan, Subaru ("to govern", "to gather together" or "to unite"). In Japan, it also goes by the name Mutsuraboshi ("Six Stars"), under which title it appears frequently in very old Japanese documents such as Kojiki and Manyosyu and literature such as Makura-no-soshi. Clearly, this is one of the clusters much loved by the Japanese from ancient times. Interestingly enough, Subaru Corporation was formed by the merger of six companies. From then on, the new corporation adopted the "Subaru" cluster of stars as the official logo for its line of automobiles.